Vice President for Enrollment Management

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Franciscan Missionaries of Our Lady University (FranU)

Vice President for Enrollment Management Position Description

Our Mission

The mission of Franciscan Missionaries of Our Lady University is to educate and form Franciscan servant leaders of all faiths. We honor and preserve the legacy of our founders by preparing highly skilled professionals, integrated thinkers, and faith-filled citizens. Inspired by the Franciscan Missionaries of Our Lady to be a living witness to Jesus Christ and the Gospel message, the University is in communion with the teachings of the Catholic Church.

About FranU

Founded in 1923, FranU is the premier Catholic institution in the Southeast that provides dedicated students a faith-filled and formative education in preparation to serve communities with an impactful healthcare emphasis. Located in Baton Rouge, Louisiana, FranU is one of the oldest Franciscan Universities in the United States and the only one in the Southern region.

Sponsored by the Franciscan Missionaries of Our Lady and faithful to its mission grounded in Franciscan values, FranU offers degrees in nursing, health sciences, humanities, behavioral sciences and natural sciences. As a leader in healthcare-related education in Louisiana for 100 years, we value the opportunity to serve others "with joyfulness of spirit, and with humility and justice for all those entrusted to our care."

FranU’s service-related curricular and co-curricular programs foster intellectual, spiritual, social and civic development through participation in community improvement projects and service-learning. Service-learning has been a core value at FranU in traditional, liberal arts, science, and clinically-based classrooms to enhance course objectives and improve learning and engagement. FranU has been recognized for its commitment to engaged, experiential education by Colleges of Distinction and currently holds the Carnegie Community Engagement Classification.

VPEM Position Search

Under the guidance of its dynamic president, Tina S. Holland, PhD, FranU is currently engaged in the process of searching for a Vice President for Enrollment Management (VPEM). The VPEM will report directly to President Holland, serve as a member of the President's highly collaborative leadership team, provide executive leadership to Enrollment Management, which includes the offices of Admissions and Financial Aid, and impart expertise on all matters relating to the University's entering student enrollment and financial aid.

The University seeks a dynamic, strategic, and mission-driven leader who will collaborate with institutional leadership and the greater FranU community to develop and execute a comprehensive enrollment plan with realistic, yet ambitious enrollment targets and lead the implementation of leading-edge and measurable growth strategies. The VPEM will have wide latitude to engage in institution-wide efforts to ensure that FranU attracts and enrolls talented and mission-committed students and to lead the University's efforts to achieve sustainable, mission-aligned enrollment results.

The VPEM must possess successful and extensive enrollment management and financial aid experience, as well as excellent skills in the core leadership and management competencies of the role: strategic leadership; programmatic development; institutional and colleague collaboration; external relations; data and financial management; team management; exceptional communication; and other attributes associated with a cabinet-level position. This vice president, alongside President Holland, will lead the creation and implementation of a new-era enrollment management strategy that is data-informed and produces optimal coordination and analytical rigor in each phase of the enrollment process.

The Vice President for Enrollment Management is a newly remodeled position keenly focused on the successful execution of recruitment, application completion, yield, and strategic financial aid messaging. Key priorities for the VPEM are:

  • Develop a comprehensive and integrated enrollment communication, recruitment, and yield management plan based on the enrollment objectives of the University and its academic programs. The plan will include integrated goals, defined targets and related action/tactical items.
  • Enhance interaction and collaboration with fellow Cabinet members, academic units, other campus offices, alumni and faith-community contacts to strengthen student identification, recruitment, admission, and enrollment.
  • Create and strengthen pathways to FranU, including transfer agreements, partnerships with community college and hiring partners, and special pathway programs for high school students, non-traditional students, and community members.
  • Focus on developing enrollment and data-gathering strategies to meet, and even exceed, the needs of the community through shaping and right sizing of incoming classes in collaboration with the President and fellow Cabinet members.
  • Initiate, maintain, and refine data collection and analysis processes that will advance FranU’s enrollment goals and assist in evaluating recruitment and admission procedures, messaging about educational value and financing, and maximizing net tuition revenue.
  • VPEM will report consistently, thoughtfully, and transparently to the President and Leadership Team, the key metrics related to the annual enrollment funnel and strategic enrollment initiatives.
  • Oversee all hiring, training, supervision, professional development, and staff evaluation to ensure a mission-aligned climate of collaboration and creativity.
  • ● Provide leadership for, and engage in, ongoing assessment of systems, processes, policies, and programs to identify opportunities for improvement and success relevant to enrollment management best practices.


The successful candidate will have progressive experience leading and managing enrollment management functions and demonstrated success in meeting enrollment targets through the utilization of best practices in marketing, outreach, and recruitment. We are seeking a mission-driven entrepreneurial problem-solver comfortable with utilizing data analysis to inform their strategy. The VPEM must be willing to embrace the spirit, mission and core values of preparing “highly skilled professionals, integrated thinkers, and faith-filled citizens”.

The following qualifications, skills, and experience will be considered in the assessment of candidates:

  • 7-10 years of progressively responsible experience within leadership roles in enrollment management.
  • Master’s degree required.
  • Established record of effective leadership in recruitment and financial aid practices, including evidence of ability to positively transform strategy, processes, and operations.
  • Considerable experience in data-driven enrollment operations that resulted in meeting growth, academic quality, and diversity goals.
  • A demonstrated track record in the identification, admission, recruitment and enrollment of prospective students, comprehensive and strategic enrollment planning, and shaping classes to fulfill institutional mission.
  • Deep knowledge of best practices in enrollment management and a proven record of success in increasing enrollment.
  • Strong interpersonal communication skills to collaborate effectively with all FranU constituents including Board of Trustees, donors, alumni, faculty, staff, students and administrative colleagues and others on and off campus.
  • Experience with community workforce development through relationship building with hiring partners, analysis of program demand data, corporate tuition coverage/reimbursement plans, and new program offering recommendations.
  • The ability to create and sustain a culture of shared ownership of enrollment management; educate the campus community about best practices in enrollment management and to engage current students, faculty, alumni, and parents in the recruitment and enrollment of all new students.
  • Strong knowledge of effective social media tools and digital marketing to engage, prospective, applicant and admitted students
  • Ability to inspire, support, motivate and lead a hardworking, energetic team; recognize the skill sets and talents of the staff and provide professional development opportunities for their professional and career enhancement.
  • A passion for students and the transformational power of a faith-based education.
  • Success in attracting and enrolling students into healthcare programs.
  • Experience promoting service-learning and community-benefit educational programs.
  • Enthusiasm for the Catholic and Franciscan mission of the University

Measures of Success

  • Creates a recruitment strategy that includes specific plans to understand community needs for healthcare, business, and servant leaders.
  • Develops new partnerships within the healthcare and business communities to assist FranU students with tuition and fee expenses while meeting current and future workforce development needs.
  • Cultivates and deploys an enrollment shaping strategy that is data-informed, technology-enriched, and designed for agility.
  • ● Provides collaborative and inspiring leadership to the entire campus community. Actively participates in relevant campus events and engages with a wide range of FranU community members and stakeholders.

Position Salary

The salary for the position will be in the $125,000 - $150,000 range, commensurate with the individual’s experience level; opportunity for salary growth exists based on first year performance.

Employees of FranU enjoy a multi-option, comprehensive benefits package.

Baton Rouge

This is how Livability describes our city:

Vibrant culture, a famous food scene, cutting-edge companies — and you can afford to live here? It sounds too good to be true, but Baton Rouge locals simply know it as a lifestyle. The Baton Rouge community offers the thriving energy of a major metropolitan area thanks to its world-class universities and research centers, all while maintaining a small-town feel.

Affirmative Action Statement

The University is committed to equality of opportunity, a basic goal of a free society. In keeping with federal, state and local laws, Franciscan Missionaries of Our Lady University policy forbids employees and associates to discriminate against anyone based on race, religion, color, gender, age, marital status, national origin, sexual orientation, veteran status, disability or any other characteristic protected by law. We are committed to establishing and maintaining a workplace free of discrimination. We are fully committed to equal employment opportunity. We will not tolerate unlawful discrimination in the recruitment, hiring, termination, promotion, salary treatment or any other condition of employment or career development. Furthermore, we will not tolerate the use of discriminatory slurs, or other remarks, jokes or conduct, that in the judgment of the Franciscan Missionaries of Our Lady University, encourage or permit an offensive or hostile work environment.

Franciscan Missionaries of Our Lady University also provides reasonable accommodations to disabled employees and applicants as required by law.

Applicants should submit the following two documents (in two separate PDFs):

An up-to-date and detailed curriculum vitae. A brief (1-2 pages) letter of interest describing why you are interested in the role of Vice President for Enrollment Management; why you would be successful based upon the role description and your professional and/or lived experience; why now is a good time for you to consider this opportunity; and your commitment to the ideals and concepts of a Franciscan education.

For priority consideration, please submit all application materials by May 15, 2023. The two documents should be sent directly to Any inquiries can be relayed to the same email address. Applications will be accepted until position is filled; however, FranU reserves the right to extend or conclude searches without notice.