HSER 4330

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Marketing in Healthcare

This course will review and apply the fundamentals of marketing for healthcare services. It is designed to cover the following: marketing process, understanding the consumer and the marketing mix. Students will be introduced to the process of the development of marketing strategies and analysis in a health care setting. Topics will include: the nature of marketing strategy and the environment in which marketing operates; understanding the consumer; distribution and pricing, product, and promotional strategies. This course may be offered with an integrated service-learning experience.