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Where FranU’s Brand Comes to Life

The Department of Marketing and Communications brings the FranU mission to life with energy and intention. Every campaign, story and strategy is designed to engage hearts and minds, grow enrollment, inspire philanthropy and elevate our presence in the community. As stewards of the FranU brand, we serve the entire University, ensuring that every message reflects who we are and what we stand for, inspiring others to live the mission, lead with purpose and make an impact that lasts.

Services We Offer

The Marketing and Communications team manages all University press releases, sharing FranU’s news and achievements with the broader community. Each release is crafted to reflect the University’s mission, highlight the accomplishments of our students, faculty, staff, alumni and other members of the campus community to strengthen FranU’s visibility and reputation both locally and nationally. 

News

The Franciscan is the University’s official magazine and annual report, produced entirely in-house and published each spring. Serving as a reflection of the FranU mission and community, the magazine highlights the accomplishments, stories and impact of the past year. Archived editions are available on the University website.

The Franciscan & Annual Report

The Marketing and Communications team leads public relations efforts for the University, by building and maintaining positive relationships with media, community partners and the public. Through proactive storytelling, media outreach and strategic communication, we promote FranU’s mission, achievements and impact. Our goal is to enhance the University’s reputation, foster trust and ensure that FranU’s voice is represented with clarity and integrity across all audiences.

The Marketing and Communications team manages the University’s traditional and digital marketing efforts to build awareness, engagement and enrollment. Through strategic advertising, social media, email campaigns, print materials and web content, we share FranU’s mission, programs and impact with prospective students and the wider community. Each campaign is designed to reflect the University’s brand, inspire connection and strengthen recognition of FranU as a leader in faith-based higher education.

The Marketing and Communications team provides photography and videography services for the University, capturing the stories, achievements and everyday life that define FranU. From professional portraits and event coverage to promotional videos and social media content, our visual storytelling highlights the mission, programs and people of the University. Every image and video is carefully crafted to reflect FranU’s brand and inspire engagement across campus and the wider community.

The Marketing and Communications team drives FranU’s digital content, creating and sharing stories that engage students, alumni, faculty, staff and the wider community. Across websites, social media and email, every piece reflects the University’s brand and mission while strengthening our online presence.

The Marketing and Communications team curates and oversees FranU’s social media presence, creating content that informs, inspires and connects our community. By engaging followers, highlighting achievements and sharing stories of campus life, we build meaningful connections and strengthen the University’s voice online.

The Marketing and Communications team creates visually compelling designs that communicate FranU’s brand, mission and stories. From print materials and digital graphics to presentations and promotional campaigns, every design is crafted to engage the University community, support strategic initiatives and enhance FranU’s identity across all channels.

The Marketing and Communications team ensures FranU’s messages are clear, consistent and impactful. We connect with students, faculty, staff, alumni and the wider community to share news, highlight achievements and strengthen engagement across all channels.

The Marketing and Communications team manages and maintains the University website, ensuring content is accurate, accessible and aligned with FranU’s brand and communication goals. We create engaging digital experiences that showcase programs, highlight achievements and enhance the user experience. By combining design, functionality and storytelling, the website serves as a dynamic hub for connection and discovery.

The Marketing and Communications team manages the University’s relationships with media outlets, serving as the primary point of contact for journalists and news organizations. We proactively share FranU’s stories, achievements and initiatives, ensuring accurate coverage and enhancing the University’s visibility and reputation in the press.

The Marketing and Communications team manages FranU’s search engine optimization to improve the visibility and discoverability of University websites and digital content. By optimizing content, keywords and site structure, we help prospective students, families and the broader audience find the information they need while strengthening FranU’s online presence. 

The Marketing and Communications team promotes University events to maximize engagement and participation. Through targeted campaigns, creative materials and strategic outreach, we highlight programs, initiatives and special occasions, ensuring each event reflects FranU’s mission and leaves a lasting impact.

The Marketing and Communications team tracks, analyzes and reports on the performance of marketing initiatives across all channels. By using data-driven insights, we measure engagement, optimize campaigns and inform strategic decisions to ensure FranU’s messaging is effective, targeted and impactful.

 

Recent Projects

Website Redesign

The Marketing and Communications team led a comprehensive redesign of the Franciscan Missionaries of Our Lady University website, enhancing navigation, accessibility and visual presentation. Collaborating with key stakeholders throughout the project, we ensured the new site improved the user experience, accurately reflected the University’s mission and brand and facilitated efficient access to information for all users.

New Logo Design

In 2024, FranU implemented a new logo featuring the University shield, originally vetted by the community and approved by the Board of Trustees in 2016. The shield incorporates meaningful symbols, including the tau, 13 lines representing Jesus and the apostles, three arches inspired by San Damiano and crossed arms representing Jesus and St. Francis. The transition followed the Centennial year and was marked by updated campus signage.

Leadership Pages

The team developed several leadership pages to enhance SEO and increase website traffic. These pages have demonstrated measurable success, generating substantial engagement and attracting new visitors to the University’s online presence.

Content Pillars

The Marketing and Communications team established content pillars to guide consistent, mission-driven storytelling across all channels. The pillars highlight FranU’s values, while providing a framework for engaging content.

Our Team

Kaye Self Headshot
Kaye A. Self, B.A.
Director of Marketing and Communications

Kaye Self has led FranU’s marketing and communications efforts since 2022, guiding initiatives that strengthen the university’s brand and connect with key audiences. She holds a bachelor’s degree in Mass Communication from Nicholls State University, specializing in public relations and print journalism. With a blend of creativity and strategy, she’s focused on driving growth and meaningful engagement.

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Shanna Murphy Headshot
Shanna O'Quinn Murphy, B.S.
Webmaster

Shanna O'Quinn Murphy leads FranU’s digital strategy with a focus on usability and student-centered design. A 2024 graduate of Southeastern Louisiana University, she brings expertise in web development, SEO and content optimization. She directed FranU’s full website redesign to create a modern, accessible experience aligned with the University’s mission.

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Hallie Russell Headshot
Hallie Russell, B.A.
Marketing Specialist II

Hallie Russell is a 2023 graduate of Louisiana State University, where she earned a Bachelor of Arts in Art with a minor in dance. She is currently pursuing a Master of Fine Arts in graphic design at Liberty University. Hallie is passionate about creating captivating graphics and capturing memories that last a lifetime.

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Makayla Chamberlain Headshot
Makayla L. Chamberlain, B.A.
Marketing and Communications Intern

Makayla Chamberlain is the Marketing and Communications Intern at FranU. A 2025 graduate of LSU with a degree in Mass Communication with a focus in Public Relations, Makayla brings fresh perspective and creative energy to the FranU marketing team. She contributes to a wide range of projects including website content, graphic design, photography, videography and more.

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FranU Content Crew students

Become Part of the Content Crew

Want exclusive FranU merch? Join the Content Crew and help us tell the FranU story through photos, videos, and student features. As a thank-you, you’ll get your very own Content Crew crewneck sweatshirt, only available to contributors!

Interested?
Reach out to the Marketing and Communications team to learn how you can get involved.

 

Franu students at welcome week event

FranU Insider

FranU Insider is where we share stories that highlight what makes Franciscan Missionaries of Our Lady University stand out. From leadership features and student-focused content to career insights and marketing pieces like “Why Choose FranU?”, this page offers a closer look at the people, programs and purpose behind the FranU experience.

FranU Insider

FranU students

Share Your Story  

Your FranU experience is powerful and we want to hear it. Whether you are an alum, student, faculty or staff member, community partner or friend of the University, your story can inspire others. Tell us how FranU has shaped your journey, made an impact or sparked a moment of growth and be part of sharing the mission with our community.

Contact Us

Our Annual Impact

648 MillionEarned Media Reach
5.99 MillionAdvertising Value Equivalent
8 MillionWebsite Impressions
500+Marketing Projects & Requests

How to Request Edits or Services

The Marketing & Communications department is here to help you share your message clearly and effectively. Whether you need a website update, promotional materials or support with social media, we’re here to help you connect with your audience. To streamline requests and ensure timely delivery, all internal submissions must go through the appropriate Softdocs form.

 

Submitting a Request

Internal employees and students:

  • Choose the correct Softdocs form based on the type of support you need.
  • Provide a detailed description of your request, including deadlines and any relevant files.
  • Submit requests in advance when possible to allow time for planning and production.

 

Where Progress Makes Headlines

Ribbon Cutting Event
Community
academics
school of health professions

FranU Holds Ribbon Cutting for Renovated Health Professions Building

Franciscan Missionaries of Our Lady University celebrated a $2M renovation of its School of Health Professions, enhancing labs, classrooms and hands-on healthcare training.